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Feedback

eBay uses a feedback system that archives how smooth or rough past transactions went. A positive is represented with a green dot and can raise a user’s overall feedback percentage. Contrary to this a negative is represented with a red dot and lowers a user’s overall feedback percentage. A neutral is represented with a grey dot and neither helps nor hurts a user’s feedback percentage. Also eBay users earn different colored stars next to their feedback score depending on how much positive feedback he/she achieves as a buyer and/or seller. Naturally, most buyers and sellers prefer to get a positive feedback for every completed transaction instead of a negative, neutral, or no feedback whatsoever.

Although it is not mandatory, feedback is vital to tell others that use the site just exactly what kind of eBayer one exactly is. Furthermore, it is the final step in the re-selling process. Generally speaking, many sellers leave feedback after a buyer leaves it for them. While many buyers would expect feedback from a seller as soon as they pay for an item, a top 100 eBay reviewer tells why this should not be the case. Although the buyer may have paid for the auction and a seller shipped the item, the transaction should not warrant feedback just yet. A buyer must still keep in touch with the seller to let him/her know if there were any problems with shipping or if the right items were received. Once the buyer lets the seller know that he/she was satisfied through feedback, then the seller should return the gesture. This also prevents a seller from having their feedback from being held “hostage” from a fraudulent buyer. It is important for a seller to leave feedback last because eBay no longer allows buyers to receive negative feedback for a transaction and can only get eBay involved if a buyer is thought to be manipulating a seller.

In addition to the feedback system, the site has recently added the detailed seller rating structure. This gives sellers more of an incentive to satisfy buyers because after every completed transaction, buyers can anonymously rate a seller out of five stars on communication, item as described, shipping time, and shipping charges. Feedback is not only imperative in documenting that a particular transaction went well (or not), but in the case of re-selling an item, it builds a reputation as a seller.