Blog 2: Summary of Bolter and Grusin

In Bolter and Grusin's article "Introduction: The Double Logic of Remediation" the duo goes into the idea of how society wants to multiply and erase mediation. This occurs when it erases media by multiplying it. An example of this is how society used storytelling through word-of-mouth and tried to erase through a new form of storytelling in books. The next advancement in this chain would be audio books and then movies and so on and so forth. Each form of media fight to stay around by using techniques to make a person feel as if he/she was there.

Another form of remediation occurs in newscasts for example. When newscasts began it used to be an anchor informing people of stories in society. Now it has turned into a high-end type of show that features hypermediacy, which consists of graphics and texts while the anchor reports. This leads to Bolter and Grusin explaining the concept of immediacy, which is where a person can get an immediate sense of an idea without any interruption. Different forms of media strive for immediacy to get people to use their form whether it be verbal storytelling, reading a book, or watching a movie by hypermediacy to get the person (s) to feel a certain sense of liveliness.